Gordon McKinnon is a Special Advisor to Otus & Co. He also runs his
own eponymous Brand consultancy firm, based in Minneapolis, USA.
He has over 35 years of experience working in the global world of
brands. Throughout his career he has created brands, recreated
brands, built brands, operated brands, brought brands to market,
bought brands and sold brands. He is a recognized industry expert
across hotels, bars, restaurants, retail, product development,
customer experiences, lifestyle and innovation.
Before establishing his own consultancy Gordon was Chief Branding
Officer of Carlson Worldwide in Minneapolis, MN, USA for five years.
Preceding that he was EVP Brands and Marketing for The Rezidor Hotel
Group, based in Brussels, Belgium, for seven years.
Some of the many brands he has been responsible for include:
Radisson, Radisson Red, Radisson Blu, Regent, Quorvus, Country Inn,
Park Inn, Hotel Missoni, Hotel Cerruti, Malmaison and (TGI) Fridays.