People - Peter Backman

Peter Backman is a Special Advisor to Otus

Peter Backman is a Special Advisor to Otus and the Managing Director of Horizons, the specialist information consultancy for the foodservice and hospitality sector with clients that include investors, operators, distributors, manufacturers and trade bodies.
He is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK and across Europe. He has been involved, as a researcher and consultant within the sector, for over 30 years.
Peter has many innovations to his credit having been the first person to define the structure of the eating out market in the terms which are now widely used by the industry. He has created the most extensive database model of the foodservice sector which is used by his clients as an essential short and long term planning tool.
He regularly speaks at conferences in North America and Europe having presented in Poland, Sweden, France, Germany, the Czech Republic and Spain in the last year or two. His views are sought by television, radio and the press.
Peter is also the past Chairman of Arena, the pan-industry networking organisation that he was instrumental in setting up twenty five years ago.
He is a Fellow of the Institute of Hospitality and a full member of the Market Research Society.
He is happily married with two adult children of whom he is immensely proud. He keeps fit by working out at the gym three times a week and his latest non-work activity is investigating his family history. He has identified all 8 of his great grandparents, all 16 of his great, great grandparents and several ancestors who lived in the 17th century.

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